As the golf industry begins to adapt to its new “normal”, regular golf play and tournaments are starting to be scheduled. Getting the ball rolling again and getting your players excited about an upcoming tournament is more crucial now than ever. Golf tournaments, when executed properly, can bring a long list of benefits to your golf course or country club. Not only can a tournament bring in additional revenue or donations for a worthy cause, but they can also serve as an excellent tool for your club to grow it’s brand and reach. But as with any business event, proper marketing and promotion is required. So we wanted to show y’all just a few methods you can deploy to ensure that your club’s next golf tournament is a success.

When you look at a charity golf tournament from an outside perspective they can seem like a large and complicated undertaking and that’s not to say that they aren’t but they can also be broken down into three categories. Once you take a step back a look at each of these categories independently, putting together a successful charity golf tournament starts to seem less like a job fit for a massive event management agency and more like something a well organized golf course can take on without issue.

As with anything, the more experience you have with a specific task, the less likely you are to make mistakes. This rule certainly pertains to the event planning industry and putting together a successful charity golf tournament. If you’ve been to a professionally managed golf tournament either planned by a tournament agency, or just a well seasoned country club management staff, you can immediately tell. From the moment you drive up to the course everything just flows together seamlessly; from the cart crew taking care of your golf bag, checking in at the front desk, to grabbing a quick snack, and hitting the range to warm-up. A well managed golf tournament takes care of their participants by providing top of the line service and ensuring a fun and seamless experience from beginning to end. As a golf tournament coordinator it’s your responsibility to make sure that everything goes off without a hitch. This process starts months in advance and doesn't end until the last player leaves the facility. From making sure that your players are getting the most out of their tournament experience to ensuring you're getting the most you can out of your tournament's digital presence, here are a few things to consider before the start of your tournament.

There's no question that everyone is in uncharted territory right now, with everyone making sacrifices and cutting corners. No one is immune to the toll this is taking, especially those in the event industry. Like everything else, charity golf tournaments are taking a backseat with most, if not all, events either postponing to a later date or canceling altogether. While canceled tournaments are nothing new to the golf industry, the unique hurdles of this time require special attention and additional preparation.